AMI has more than 20 years experience in market research in a wide variety of industries. And, we bring more expertise in the professional hair and beauty industry than any other research company. We pride ourselves in being a high-value provider of market research at all levels. Our market research services include the following:

Product testing
With professionals and consumers

• Both in salon and in test facilities (hair care products)
• Access to a large panel of geographically dispersed salons
• Quantitative and qualitative studies
• Interviewing in-person, via telephone, mail or Internet
• Handling all product distribution and logistics with test respondents

Concept testing

• Product development
• Product positioning and benefits
• Packaging and shelf display
• Advertising and other communications/messaging
• Establishing competitive frame
• Qualitative and quantitative
• In-person (focus group/one-on-one/mall intercept/in-salon)
• Telephone, mail, Internet

Benchmark research
- Establishing baseline measurements
- On-going tracking and trend analysis

Allow us to bid on your next research project – contact Lynn Osborne at 703-241-2121 or lynn.osborne@adinsights.net

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