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AMI has more
than 20 years experience in market research in a wide variety of
industries. And, we bring more expertise in the professional hair
and beauty industry than any other research company. We pride ourselves
in being a high-value provider of market research at all levels.
Our market research services include the following:
Product
testing
With professionals and consumers
- Both in salon and in test facilities (hair care products)
- Access to a large panel of geographically dispersed salons
- Quantitative and qualitative studies
- Interviewing in-person, via telephone, mail or Internet
- Handling all product distribution and logistics with test respondents
Concept testing
- Product development
- Product positioning and benefits
- Packaging and shelf display
- Advertising and other communications/messaging
- Establishing competitive frame
- Qualitative and quantitative
- In-person (focus group/one-on-one/mall intercept/in-salon)
- Telephone, mail, Internet
Benchmark
research
- Establishing baseline measurements
- On-going tracking and trend analysis
Allow us to
bid on your next research project – contact Lynn Osborne at
703-241-2121 or lynn.osborne@adinsights.net
©
2001-2008 Ad Management Insights, LLC. All rights reserved.
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