AMI has more than 20 years experience in advertising and branding—both on the agency and client sides—including management of agency reviews/searches for client companies; advertising agency account management; and agency new business development. Consulting services are tailored to each client needs and level of involvement, and may include:
Current agency performance evaluation
Establishing client company goals and scope of work for new agency
Developing request for information (RFI)
Developing request for proposal (RFP)
Identification of appropriate agencies to receive RFI/RFP
RFI/RFP distribution
Fielding of RFI/RFP inquiries
RFI/RFP analysis/summary and evaluation
Assistance in determining agency “short list”/finalists
Facilitating agency/finalist briefing meetings
Facilitating agency/finalist presentations
Facilitating finalist evaluations and decision-making process
Working with client marketing/legal teams to develop/assess/finalize agency contracts
Take advantage of our expertise for your current agency performance review or new agency search
– contact Lynn Osborne at 703-241-2121 or lynn.osborne@adinsights.net
