AMI has more than 20 years experience in advertising and branding—both on the agency and client sides—including management of agency reviews/searches for client companies; advertising agency account management; and agency new business development. Consulting services are tailored to each client needs and level of involvement, and may include:

  • Current agency performance evaluation
  • Establishing client company goals and scope of work for new agency
  • Developing request for information (RFI)
  • Developing request for proposal (RFP)
  • Identification of appropriate agencies to receive RFI/RFP
  • RFI/RFP distribution
  • Fielding of RFI/RFP inquiries
  • RFI/RFP analysis/summary and evaluation
  • Assistance in determining agency “short list”/finalists
  • Facilitating agency/finalist briefing meetings
  • Facilitating agency/finalist presentations
  • Facilitating finalist evaluations and decision-making process
  • Working with client marketing/legal teams to develop/assess/finalize agency contracts

Take advantage of our expertise for your current agency performance review or new agency search – contact Lynn Osborne at 703-241-2121 or lynn.osborne@adinsights.net

When Good Clients Go Bad... See the stories here

See our AAAA listing (American Association of Advertising Agencies)



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